Advertising & Merchandising Campaign on the Parker

Duofold Fountain Pen

and

An Analysis of the Parker Duofold Copy

Advertising & Merchandising Campaign on the Parker Duofold Fountain Pen

1. Explanatory Note

2. Condition of the Fountain Pen Market

3. The Product

4.  Introduction and Trade Resistances

5. Market Investigation

6. Test Campaign

7. Sales Drives in Other Cities

8. IMAGES Complete Parker Duofold Line (at time of printing)

9. National Advertising Began

An Analysis of the Parker Duofold Copy

1. An Analysis of the Parker Duofold Copy

2. Two Types of Copy

3. IMAGES Duofold Ads